Business Academy for Equine Professionals

More money

More clients

More confidence

More purpose

More money More clients More confidence More purpose

Turn your passion into a profitable business.

Your EquiPro Connect plan now unlocks complete access to EquiPro Academy — included in the price of your software.

We’ve bundled everything you need to run, grow, and understand your business: live coaching calls, business training, templates, marketing help, and a network of equine pros leveling up together.

Through EquiPro Academy, you’ll learn how to…

Grow your client base and income

  • Get booked out with dream clients (even if you're starting from scratch!)

  • Charge what you're worth - and have clients who are happy to pay

  • Work the amount of hours that's right for you

Make an impact

  • Reach more horse owners (even in a competitive market)

  • Share your knowledge and expertise

  • Build a community of loyal clients who value and trust you

Gain confidence and clarity

  • Achieve your biggest business goals - the ones you didn't think possible

  • Think like a CEO

  • Finally feel calm, confident, and in control of your business

What’s Included

The exact steps to go from stressed-out side hustle to full-time, profitable equine business.

Pillar 1

Create Your Vision

1 Lesson

Before you start building your business foundation, you need to have a clear goal in mind of what you're working towards.  In this pillar, we'll cover...

  • how to set and achieve any goal

Pillar 2

Take Control of Your Time

3 Lessons

The first step to taking charge of your business is taking charge of your time.  In this pillar, you'll learn...

  • time mastery: the principles

  • time mastery: the process

  • how to actually get sh*t done

Pillar 3

Get Your Mind Right

11 Lessons

Now you know where you're going and have the time to get there.  The next step is getting your mind right, so you can overcome anything that comes your way.  In this pillar, you'll discover...

  • understanding what controls how you think and feel

  • discover the missing piece to creating the life you want

  • your secret weapon to solve any problem

  • how beliefs influence your results

  • quiet the voice that says you aren't enough

  • stop wasting time feeling guilty

  • calm down and end overwhelm

  • stop procrastinating and TCB

  • change your habits, change your life

  • make decisions with confidence

  • cultivate a business mindset for success

Pillar 4

Create Your Irresistible Offer

5 Lessons

You're ready to create the most important piece of your business - an offer that has people lining up to work with you and excited to pay you for.  In this pillar, I'll guide you through...

  • the simplest way to supercharge your growth

  • how to give your audience what they actually want

  • create an irresistible offer

  • sustainably price your offer

  • 6 questions to make sure your offer is irresistible

Pillar 5

Build Your Heart-Centered Brand

5 Lessons

Branding is so much more than colors and a logo - it's how you attract loyal clients who believe in you and what you do.  In this pillar we'll dig deep and cover...

  • branding 101

  • attract clients you love working with

  • create a brand that aligns with your values

  • create a voice that captures attention

  • design beautiful visuals that reflect your brand


Pillar 6

Create Your Fool-Proof Sales System

6 Lessons

Would you believe me if I told you sales can be fun? In this pillar, we'll transform how you view sales and explore...

  • sales 101

  • cultivate a mindset to sell with confidence

  • how to build a fool-proof sales system

  • conversations & closing the sale

  • handling crickets, follow ups, and objections like a pro

  • optimize and refine your sales process

Pillar 7

Set Up Your Workday

5 Lessons

Learn how to present yourself as a confident professional and navigate clients with ease.  In this pillar, we'll uncover...

  • create a sustainable workday with SOPs

  • how to establish business policies

  • admin hours + IGAs

  • manage cashflow for sustainability

  • how to have incredible client relationships

Pillar 8

Market Your Business From the Heart

7 Lessons

Marketing doesn't have to feel gross.  If you want to confidently market your business in a way that's authentic and true to you, then this pillar is for you.  In this pillar, we'll dive into...

  • marketing 101

  • create a freebie that attracts new leads

  • quickly build a simple, cash-generating website

  • how to educate clients to drive sales {+ boost SEO}

  • the ultimate email strategy to book out and build a waitlist

  • how to utilize social media to grow your business reach

  • nurture sequences to deepen trust with subscribers

Pillar 9

Launch and Grow with Confidence

3 Lessons

Whether you're an established business or just starting out, you're finally ready to launch and grow.  In this final pillar, you'll learn...

  • ready, set, launch!

  • networking for referrals and growth

  • wrap up & moving forward

Most importantly!

Group Coaching

The 9 core pillars lay your business foundation, but the real magic comes with mindset coaching.  (And no, I don't mean 'Just think happy thoughts and everything will be okay!)

With weekly group coaching, we'll get in the trenches and tackle real-life everyday business problems as they come up.  Because it doesn't matter what you learn if your mind is always getting in your way and holding you back.

My job as your coach isn't to tell you what to do, but rather to guide you to find your own answers.

Coaching is the secret sauce to empower you to step into your CEO role and accelerate your business growth faster than ever before.

Each week, you'll get the support you need to build a mindset for success with our live business + mindset coaching calls. 

  • Our group coaching combines the best of both worlds—the intimacy of 1-on-1 with the power of group learning.

    Calls are just you and me on screen as we dive deep into personalized coaching. These calls are then saved so everyone in the group can listen and learn from them.

    Group coaching is so powerful because some of the most transformative moments come from listening to others being coached. Without the emotional attachment to your own situation, you can be an open-minded student, ready to absorb new perspectives.

    You can request coaching as you need it - whether that's every few weeks or months.  After each session, take the time to implement what we've worked on, allow the next layer of growth to unfold, and come back for more coaching.

    Between sessions, continue learning by listening to others being coached.

  • You only show up for calls that you're scheduled to be coached on. 

    Then, you'll have access to all past recordings so you can relisten to them anytime, anywhere at your own pace, and learn from others being coached.

  • Long-term coaching is where real results happen.

     A year of coaching is much more impactful than short-term coaching because it allows for deeper learning and ongoing support as new challenges arise.

    It’s like getting your horse massaged once a month versus once a year. One builds on the previous session, creating cumulative progress, while the other is like starting from scratch each time.

    Over the months, you'll create new habits, track progress, overcome challenges, and make tweaks and changes.  Coaching allows you to be more intentional and strategic in your business, making informed decisions rather than emotional ones.

    Just listening to 1 coaching call a week will be transformational. I know it sounds like a lot, but trust me - it goes fast!  

  • You can get coaching on topics related to mindset and business.  Examples include:

    • Implementing lessons from the 9 core pillars

      • Including goal-setting and marketing reviews

    • Addressing specific business challenges you’re currently facing

    • Exploring opportunities you’re considering

    • Navigating client conflicts

    • Managing mindset hurdles and any 'mind drama' that may be holding you back

  • Coaching calls are on Tuesdays at

    • 10a Central Standard Time

    • 11a Eastern Time

    • 8a Pacific Time

    • 9a Mountain Time

    Calls can be scheduled to other days/times, by requests to accommodate other time zones and schedules.

    Replays will be made available within 48 hours.

Coaching has a 221% return on investment

According to a study from the International Society for Performance Improvement

80% of clients say coaching improved their self-esteem or self-confidence

According to a study from ICF Global Coaching

99% of people who hire a coach are “very satisfied.” 96% would repeat the process.

According to a study from ICF Global Coaching

Plus Bonus Resources

Plus Bonus Resources

Branding & marketing kit templates

17 page done-for-you lead magnet template

34 social media post templates

Master Script + Template Vault

  • content ideas, hooks, and templates

  • sales scripts

  • offering outline

  • pre-written email nurture sequences - including 5 day sales launch

  • dozens of plug n' play emails - including price increase, sales, asking for referrals, leads, etc. 

... and so much more

↓ Check Out These Testimonials ↓

  • "I am an equine business owner offering comprehensive services in horsemanship lessons, training, mindful barrel racing, and overall equine husbandry education.

    I sought business coaching to gain clarity on reaching my target audience and to learn how to grow my income without feeling overextended. I wanted to manage my business with the structure and strategy it deserved—focusing on budgeting, marketing, and growth—without sacrificing the quality of service I pride myself on.

    The EquiPro Connect Academy immediately caught my attention. For the amount of information and value provided, the price was truly incredible. When I first saw Marissa release the program, I knew it was exactly what I needed to not only grow my equine business but elevate it to the highest level possible, with room still left to expand. Whether you’re just starting out or have hit a plateau, the Academy is an eye-opening, invaluable guide for building a more well-rounded business.

    The content in the Academy is extremely straightforward, easy to digest, and incredibly empowering. After reviewing the initial material, I was ecstatic to dive into my first coaching session. In just a few sessions, Marissa helped me gain tremendous clarity about where I’m going, what I want to achieve, and how I’m going to get there.

    She is supportive, encouraging, and deeply committed to her clients’ success. Along with the core material, the Academy offers workbooks, additional resources, and external references that help business owners in and beyond the equine industry thrive. The level of detail is astounding—just when you think it can’t get better, it does!

    Thanks to the Academy, I am now able to manage my time efficiently, design and follow through with my dream workday, set and achieve clear, attainable goals, market my business effectively, and connect with my ideal clients. In just three months, I am closer to my dreams than I ever imagined possible.

    My vision for my business is no longer a foggy hope but a clear, strategic path. I am confident in marketing myself, in the services I offer, and in making strong decisions that align with the health and growth of my business.

    One of my favorite aspects of the Academy is the support provided, especially in the workbooks, which helped me visually organize and prioritize my ideas. I am known for having a Good Idea Fairy on overtime—and before, I was often overwhelmed without a clear starting point. Now, thanks to the Academy, I can choose a direction, commit to it, and enjoy every step of the process while fully embracing the rewards of business ownership.

    Marissa and the EquiPro Connect Academy have helped me sharpen my focus, set meaningful goals, and achieve them—finally allowing me to feel like I am making a real, measurable impact on my business success.
    I highly recommend the Academy, not only to equine business owners but to any business owner who is serious about reaching their full potential.

    Without the Academy, I would still be overwhelmed and stressed—never growing my business & never ever truly enjoying any benefits. Today, I am excited for the future and can’t wait to see where my newfound skills will take me." - Lexi

  • “I have been using EquiPro Connect since its inception and love the program, so joining the academy was a no-brainer. I have done some coaching stuff in the past but the amount of info in the academy is mind-blowing!

    Marissa has done an excellent job breaking everything down into easy-to-follow lessons that build on each other. As a very visual/kinetic learner I have to write things down to retain the info! The workbooks make that super easy! If there is something extra I want to remember, I just jot it in the workbook.

    Now the best added bonus is the coaching calls! Not only are they recorded for us to rewatch, but they are included in the academy for us to learn from each other!

    If you are new to business, you need to join the academy, however, if you have been in business for some time, joining the academy is a must! There is stuff that I’ve struggled with that I now have a clear understanding of as well as things I didn’t even think of!

    Join the EquiPro Academy! You will not regret it!!” - Sarah

  • "I'm going to be honest with you guys, being a small business owner is hard. Being a small business owner with depression and anxiety is even harder, especially as someone who takes things so personally. There have been many times that I have wanted to throw in the towel and this past March was one of them. Not because of my clients, my mind likes self-sabotage.

    Attending the EquiPro Academy for the past year has changed the way I look at my business. From learning who my ideal client is so I can provide them the best care for their horses to making a clear plan and schedule so I am able to take the time off that I need to recover from burnout.

    My coaching session with Marissa opened my eyes. I realized that I was working IN my business and not ON my business, so I was never improving and moving forward. Hence where the burnout comes in. She changed my mindset and worked with me to create a plan that didn't add more to my plate.

    If you've been following me for a while, you know I don't promote things. The EquiPro Academy is something I feel VERY confident in promoting and standing behind. I cannot begin to tell you how FILLED each pillar is with information. This is not a "get business savvy quick" kind of course. It helps you lay down the foundation of your business so you can confidently move forward. It is investing in yourself and your business, just like how your clients are investing in you to help their horses." - Jenny

Hi, I’m Marissa.

I’m on a mission to help you create a thriving business so you can have more time & freedom to do what you love… you know, like ride your horse.

The fact that you’re here this tells me a lot about you..

  • you’re passionate

  • you're looking to innovate your business

  • you want regular clients + stable income

Being an entrepreneur isn’t easy - especially when you’re trying to grow your business alongside a day job (and let's throw horses in there too just for fun.. we are crazy horse people after all).

Seriously, I get it.

 If you’re anything like me, you started your business because of a love for horses & desire to help them.

But, you quickly learned that running a business is so much more than time spent with clients and their horses.

There are a lot of behind-the-scenes tasks that others don't see that keep your business afloat.

Let me guess, you love working with horses, but struggle with…

    • fear of judgment stops you from promoting yourself - ‘what if others think I’m not good at what I do?’

    • scared of sales because you’ll push people away by being ‘salesy’

    • when you do try to chat with prospects, it leads to a dead end (=no interest or bookings)

    • social media is the bane of your existence - you can’t seem to figure out how to get it to work for you

    • it feels impossible to be consistent and gain any momentum with marketing

    • sick of spending hours on marketing that leads to no results

      • or, maybe you want to market your business, but have no idea how to

      • or, you can’t seem to find any time to market your business

    • feel like you’re doing something wrong when you don’t see immediate business progress

    • nagging voice in your head telling you you’re not good enough or cut out for this

    • think the only way to be successful is to be perfect

    • wonder if this whole thing was a pipe dream and you should get a ‘real job’ instead

    • let clients call the shots and bend over backwards to accommodate them

    • feel like you need to say yes to every opportunity to get clients

    • take on things you don’t actually want to be doing

    • feel underappreciated by your clients which leads to resentment

    • lack of time for self-care is wreaking havoc on your body

    • realizing there's more to running a business than you originally thought

      • you just wanted to work with horses, not become a CEO

    • searching for a missing piece in your business that will fix everything

    • feeling lost with how to balance all the responsibilities

    • scouring google for business advice, only to be left confused on what to actually implement

    • feeling spread thin, frazzled, and all over the place

    • unsure what to do next

    • desperate, frantic and scattered when it comes to growing your business

    • constant overwhelm leading to burnout

    • You just want to work with horses - why does it feel so complicated?!

I did too.

I believed there was a better way to run my business, and this lit a spark deep within me that sent me on a mission to help not only myself but other equine practitioners, like you, as well.

I learned that traditional strategies that focus on short-term goals and quick sales just don’t work in the equine industry. 

The horse world thrives on personal connections, trust, and loyalty.

Through years of experience, trial and error, hard lessons, and hundreds of hours (+ tens of thousands of dollars) of studying best practices, I've discovered a better way to run a business—one that’s sustainable, profitable, and fulfilling.

What if I told you it's possible to create a business that feels good, attracts more clients, boosts income, and gives you more time and freedom?

I'm talking...

  • Attracting clients who value you and never complain about prices

  • Capacity to better serve your clients 

  • Enjoyable, spacious workdays (with time for set up and lunch breaks)

  • Getting home on time (or even early)

  • Being more present after hours at home with family and your horses 

  • Knowing you’re making an impact and a difference

  • Consistently staying on top of business admin and marketing

EquiPro Academy is what I wish I had when I started out.

This comprehensive program is designed to support your business journey every step of the way.

Will this work for me?

  • Massage Therapists

  • Chiropractors

  • Osteopaths

  • Physical Therapists

  • Vet Rehabbers

  • Bodyworkers

  • Farriers

EquiPro Academy is designed for all professionals in the equine industry.

  • Veterinarians

  • Saddle Fitters

  • Dentists

  • Trainers

  • Riding Instructors

  • Coaches

  • Barn Owners

  • Barn Managers

  • Breeding Facilities

  • Grooms

  • Photographers

  • Virtual Assistants

  • Social Media Managers

Am I a good fit?

EquiPro Academy is designed for horse pros who are:

✔ Passionate, dedicated, and driven by a desire to make a meaningful impact

✔ Motivated, determined, and ready to roll up their sleeves and get to work

✔ High-achievers who strive for excellence, but want to learn to enjoy the journey

Pricing

Your EquiPro Connect subscription now includes full access to EquiPro Academy — at no additional cost. That means you get the tools to run your business and the guidance to grow it.

Streamline your admin, strengthen your marketing, build confidence, and stay supported every step of the way — all under one membership.

✔ Included in your monthly EquiPro Connect subscription ($49.99/month)

✔ One flat monthly price

✔ Unlimited feature usage

✔ Everything included

A Quick Recap of What You’ll Get…

✅ A Proven Business Roadmap – Step-by-step guidance through the 9 core pillars to attract clients, set prices confidently, and create a business that works for you. 

✅  Time-Saving Scripts & Templates – Cut hours of guesswork with pre-made marketing plans, pricing guides, and sales scripts.

✅  A Supportive Community – Connect with like-minded equine professionals who are building and growing alongside you.

✅ Plus access to coaching support!

Surround yourself with other equine professionals who understand what you're going through.  Together, you'll discover limiting thoughts that hold you back, plus how to overcome them.

The best part?  You have access to all past recordings, so you can relisten to them anytime, anywhere, whenever you need a mindset boost.  

Coaching will get you farther, faster, and the benefits overflow into all areas of your life.

You might be thinking…

"I don't have time."

Think of how much time you'll save with a plan that works.  I spent YEARS learning this the hard way.

"I can't afford it."

One extra client a month would pay for this.  What if the Academy helped you book 5, 10, or more?

"I'm not sure if I need this."

If you ever find yourself stuck and unsure what to do next, or overwhelmed from all the roles - this was made for you.

30-Day Free Trial

30-Day Free Trial

Get full access to EquiPro Connect and EquiPro Academy in one powerful subscription.

Start your 30-day free trial to explore the software and the Academy— all risk-free.

No card required - Cancel anytime

30-Day Free Trial

Academy FAQs

  • While the Academy isn’t offered as a standalone product at this time, you’re never required to use the software if you don’t want to. Many members join purely for the coaching, resources, and education, and simply keep their account active to access the Academy.

    EquiPro Academy is included at no additional cost with your EquiPro Connect subscription — they’re bundled together so you get both the tools and the training that help you grow your business faster.

  • The pillars are designed to be taken at your own pace.  

    You can choose to hammer them out in 9 days, 9 weeks, or 9 months.

    Be sure to leave enough time to implement the strategies.

    Remember, business is an ongoing journey, not a race. 

  • Our group coaching combines the best of both worlds—the intimacy of 1-on-1 with the power of group learning.

    Calls are just you and me on screen as we dive deep into personalized coaching. These calls are then saved so everyone in the group can listen and learn from them.

    Group coaching is so powerful because some of the most transformative moments come from listening to others being coached. Without the emotional attachment to your own situation, you can be an open-minded student, ready to absorb new perspectives.

    You can request coaching as you need it - whether that's every few weeks or months.  After each session, take the time to implement what we've worked on, allow the next layer of growth to unfold, and come back for more coaching.

    Between sessions, continue learning by listening to others being coached.

  • You only show up for calls that you're scheduled to be coached on. 

    Then, you'll have access to all past recordings so you can relisten to them anytime, anywhere at your own pace, and learn from others being coached.

  • Long-term coaching is where real results happen.

     A year of coaching is much more impactful than short-term coaching because it allows for deeper learning and ongoing support as new challenges arise.

    It’s like getting your horse massaged once a month versus once a year. One builds on the previous session, creating cumulative progress, while the other is like starting from scratch each time.

    Over the months, you'll create new habits, track progress, overcome challenges, and make tweaks and changes.  Coaching allows you to be more intentional and strategic in your business, making informed decisions rather than emotional ones.

    Just listening to 1 coaching call a week will be transformational. I know it sounds like a lot, but trust me - it goes fast!  

  • You can get coaching on topics related to mindset and business.  Examples include:

    • Implementing lessons from the 9 core pillars

      • Including goal-setting and marketing reviews

    • Addressing specific business challenges you’re currently facing

    • Exploring opportunities you’re considering

    • Navigating client conflicts

    • Managing mindset hurdles and any 'mind drama' that may be holding you back

  • Coaching calls are on Tuesdays at

    • 10a Central Standard Time

    • 11a Eastern Time

    • 8a Pacific Time

    • 9a Mountain Time

    Calls can be scheduled to other days/times, by requests to accommodate other time zones and schedules.

    Replays will be made available within 48 hours.

  • Here’s the truth:

    There’s no secret formula or overnight trick to business success.

    But there are proven strategies that, if you do the work, will grow your client base, income, and freedom.

    Whether you're just starting or have years of experience, EquiPro Academy is packed with valuable lessons, practical strategies, workbooks, tutorials, scripts, and templates to support and transform your business.

    No fluff. No BS. No secret formulas.

    Just clear and actionable coaching and education to help you confidently grow your horse business.

  • Yes! We have a private Facebook community where you can ask questions, get feedback, share success stories and wins, and connect with other equine professionals.

    You'll also have exclusive access to bonus Academy-only workshops and training sessions as they become available.

  • No, it’s self-paced! Once you join, you'll have immediate access to all materials and past recordings, and you’ll be able to join the weekly calls starting on the next available date.

  • Due to the digital nature of the Academy and the immediate access provided to all materials and recordings, this program is non-refundable. We do offer a 30-day free trial though.

  • The Academy is a perfect fit whether you're just starting out or are already established.

    If you’re in the planning stages and haven't launched yet, joining now gives you a solid foundation to build your business on.

    You'll get access to the tools, strategies, and support you need to set up your business for success from the very beginning.  It's everything I wish I had when starting my business, and will fast track your success.

    The earlier you start implementing, the easier it will be to attract dream clients and grow your business with confidence.

    If you're already running an established business, the Academy will help you refine your strategies, streamline your processes, and break through any plateaus you're facing. You’ll also gain fresh insights to optimize and enhance your client experience and grow your business more effectively.

    Either way, the academy offers personalized coaching and a supportive community of equine professionals to help you navigate each step of your journey, no matter where you are in your business.

  • Yes, the Academy is 100% online, and all coaching calls require internet to connect with Zoom.

  • Possibly. You’ll need a website, domain, and email provider. There are many free options available, so these may not incur any cost.